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Content Marketing Manager

Education Week is looking for a Content Marketing Manager to join our Marketing team. 

About Education Week

Education Week (www.edweek.org), America’s most trusted source of K-12 education news, analysis, and opinion, is a digital-first news operation that is dedicated to raising the level of awareness and understanding among professionals and the public of important issues in American education.  We are expert. We are principled. We are welcoming. We are passionate. A leading authority in an ever-evolving space, we bring nearly four decades of experience to our journalism and research without bias or agenda. We offer services that create real impact, providing accessible content and resources that ignite conversations and spark action across the K-12 ecosystem.  At Education Week, we believe that an equitable—and excellent—education for all students is possible, and we empower the field to make it a reality.

Education Week’s parent company, Editorial Projects in Education (EPE), is a non-profit media organization that serves the nation’s leading K-12 policymakers, educators, researchers, marketers and other influencers with informed, independent and highly respected journalism and research, with the goal of improving U.S. K-12 education.

Job Summary

Reporting to the VP of Marketing, the Content Marketing Manager is a dynamic position that is instrumental in owning and creating marketing content and event programming while aligning with the needs of our editorial and sales department.  This role will be expected to intimately know and write for the K-12 audience and related segments while using techniques to drive digital engagement and conversions.  The manager in this position will display a firm ability to manage projects to completion while meeting key performance indicators and deliverables.

Responsibilities

  • Project manage content marketing deliverables including programming and speaker scheduling for webinars, online summits, events, and other products as assigned
  • Write, edit or coordinate programming as needed for the project; this can take the form of organizing editorial work, reviewing and approving advertising client work or creating original marketing content for webinars, online summits, events and other products as assigned
  • Write, edit, coordinate content marketing promotion for webinars, online summits, events, and other products as assigned across multiple channels including email, web, print, and social
  • Take an active role in cross-promoting products throughout programs
  • Measure and report to leadership on ROI for Education Week content marketing projects and programs
  • Work with VP of Marketing to create and adhere to yearly budget requirements
  • Identify tech requirements and work with various departments to align platforms with projects and programs
  • Own and foster the professional development certification program for products
  • Partner with the Advertising and Marketing Solutions sales staff to:
    • Develop and curate internal content marketing that will drive awareness and leads for sales staff
    • Sell and execute custom content solutions
    • Support renewal and growth of largest strategic accounts via content strategy & recommendations
    • Provide oversight of internal departments and vendors that develop custom content solutions and project manage those activities and deliverables
  • Work with editorial staff to:
    • ensure consistent content strategy
    • provide recommendations and refine content strategy for webinars, online summits, events, and other products as assigned
    • attend meetings and provide updates to editorial staff on programs
    • identify and pursue guests and speakers to fulfill program deliverables
    • maintain guest and speaker confirmation status, contact information, handler specifics for programs
    • develop and help plan the annual long-range planning meeting and any mid-year planning meetings for the editorial management team, EdWeek Market Brief, and any other meetings (regular or ad hoc) needed to further EPE products, projects, and priorities
  • Supervise and direct Marketing Intern(s)

Qualifications and Skills

  • Bachelor’s Degree with 5 years of related experience in cultivating, adapting, and developing content and event programming.
  • Knowledge in the field of K-12 education and marketing to this audience; existing contacts within the K-12 industry.
  • Basic Web-editing skills, as well as some multimedia skills (audio, visual, and social media).
  • Ability to work independently with limited supervision.
  • Excellent communication skills, including the ability to communicate professionally with various levels of management and clients.
  • Good team player, willingness to assist others, and share expertise.
  • Excellent time management, organizational, and prioritization skills.
  • Detail-oriented, deadline-focused, and able to handle multiple tasks simultaneously.
  • Excels in a fast-paced changing environment.
  • Good working familiarity with Microsoft Word, Excel, Outlook, PowerPoint, Planner and various social media platforms.
  • Extremely ethical, conscientious, and displays a high level of integrity.
  • Strong desire and ability to embrace and learn new technologies, and ability to think strategically about use of new and emerging technologies
  • Exhibits willingness to try new things, adapts well to changes in the work environment, manages competing demands, and possesses ability to deal with frequent change, delays, or unexpected events.

Benefits and Perks

Education Week is a vibrant workplace that is conveniently located in the heart of downtown Bethesda, Md.  We are within a short walking distance of numerous restaurants and shops, the Metro, and are adjacent to The Capital Crescent Trail.  However, due to the COVID-19 pandemic, most of our staff is still working remotely, but we are beginning to transition staff back to the Bethesda office as conditions allow. We offer a competitive salary and benefits package including health and dental insurance, a 401(k), PTO, and tuition assistance. We value innovation, leadership, and forward-thinking, and provide a friendly, intellectual, challenging work environment where employees can thrive and grow professionally.   

Education Week strongly values equity and believes in a society where all children have access to high quality K-12 education.  As such, Education Week is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, skin color, ethnicity, religion, gender, sexual orientation, national origin, disability, age, marital status, military status, pregnancy, or parenthood.  EdWeek is committed to maintaining a diverse and multicultural working environment.

If you feel comfortable doing so please feel free to note which pronouns you use in your application (for example - she/her/hers, he/him/his, they/them/theirs, ze/zir/zirs, etc.)

Education Week will not be able to sponsor applicants for work visas.

 

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