Marketing Lead Generation Intern

  • Bethesda, MD
  • Internship
  • Entry Level

Education Week is currently seeking a Marketing Lead Generation Intern to join its Marketing team.

About the Company

At Education Week, we believe that an equitable—and excellent—education for all students is possible, and we empower the field to make it a reality. As a leading authority in pre-K-12 education, Education Week is the comprehensive cornerstone for educators, policymakers, and business leaders, providing trusted and non-partisan journalism and research insights that inspire critical conversations and meaningful action.

Edweek.org and Education Week in print engage readers with indispensable news, actionable analysis, outside opinion and commentary, and distinctive explanatory and investigative journalism. EdWeek Market Brief, our digital intelligence report for education business leaders, provides original reporting, deep analysis and proprietary, data-driven research focused on school district purchasing and priorities. And EdWeek TopSchoolJobs connects the nation’s leading educators and business leaders with career insights and high-profile and in-demand professional opportunities. We serve the field and connect all voices in the education community with our projects across digital, print, and video platforms and through live and virtual events. Education Week is an entrepreneurial non-profit media organization with a double bottom-line focus. We combine a mission orientation with a strong desire to evolve our projects to serve our audience and to ensure our growth and sustainability.

We have a long history of creating journalism and research worthy of reader support that is supported by reader revenue, first in print and then starting in 2005 with the launch of a soft digital paywall. About 75 percent of Education Week’s revenue comes from subscribers and advertisers, with remaining support coming from a committed group of philanthropic funders. Although Education Week in print still has a solid paid subscription following, more than 70 percent of our publishing revenue comes from digital products and services. Today, we connect with close to two million visitors each month on edweek.org plus millions more through our print and off-platform channels.

 Job Summary

The EdWeek Marketing Lead Generation Intern will work with our Marketing team that focuses on curating and aggregating our content to support editorial and business objectives. This is a paid position that involves 25-29 hours per week (Monday-Friday) and can start as soon as possible with the possibility to extend through the Spring. This internship offers an excellent opportunity to work in a dynamic, not-for-profit media organization and support digital publishing, content curation, and audience outreach. 

Responsibilities and Duties

  • Manage and develop various products from start to finish, including our curated digital publications (Spotlights), quizzes, and other projects as assigned.
  • Propose new methods of audience outreach and segmentation
  • Promote our products through social media and newsletter campaigns
  • Consult with Sales Executives to create products that satisfy client needs
  • Help with optimizing campaigns around A/B testing and search engine optimization (SEO)
  • Keyword research, ad copy, and other assistance for our Google Ads campaigns
  • Assist with our newsletter strategy work and completing parts of our 2-year strategic roadmap

Qualifications and Skills

  • Background or interest in education, advertising, publishing, journalism, or marketing preferred
  • Strong attention to detail and ability to work with deadlines
  • Creative and innovative mindset
  • Ability to work independently with good time management, organizational and prioritization skills
  • Good team player
  • Ability to proofread copy
  • Working knowledge of Excel and basic knowledge of HTML preferred

Benefits and Perks

Education Week is a vibrant workplace that is conveniently located in the heart of downtown Bethesda, MD. We are within short walking distance of numerous restaurants and shops, the Metro, and are adjacent to The Capital Crescent Trail. However, due to the COVID-19 pandemic, most of our staff is still working remotely, but we are beginning to transition staff back to the Bethesda office as conditions allow. We value innovation, leadership, and forward-thinking, and provide a friendly, intellectual, challenging work environment where employees can thrive and grow professionally.

Education Week strongly values equity and believes in a society where all children have access to high quality K-12 education. As such, Education Week is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, skin color, ethnicity, religion, gender, sexual orientation, national origin, disability, age, marital status, military status, pregnancy, or parenthood. EdWeek is committed to maintaining a diverse and multicultural working environment.

If you feel comfortable doing so, please feel free to note which pronouns you use in your application (for example - she/her/hers, he/him/his, they/them/theirs, ze/zir/zirs, etc.)

Education Week will not be able to sponsor applicants for work visas.

 

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